Aaron Howard

Led digital strategy and managed daily social media operations, resulting in a 34.3% follower increase and 124% boost in post reach. Used analytics to drive decision-making and optimize content performance, improving engagement and campaign outcomes across platforms.

Created engaging social media content to promote the team, increase visibility, and drive fan interaction. Collaborated with marketing and sales teams to launch targeted campaigns that supported ticket sales and game attendance. Managed community engagement across platforms, strengthening fan relationships and brand loyalty.

Creating social media content to promote basketball talent across all athletic levels (Middle School, High School, College, etc). Getting in contact with basketball related influencers & ambassadors in hopes of collaborating on future projects & initiatives. Writing content for our organizational newsletter & online blog site.

Helped develop & implement ideas for marketing campaigns. Creative lead for initiatives such as Fueling The Future Conference, Jr JBCC, & The 30 in 30 Fundraising Campaign. Assisted in development of basic email marketing campaign for newsletter subscribers. Managed organization's social media platforms.

Assisted with the development and implementation of marketing initiatives within the housing department of UNCG. Duties ranged from managing department social media platforms, conducting building tours, performing administrative task at events and developing marketing plans.Assisted with the development and implementation of marketing initiatives w