Elizabeth Heffel
Public Relations and Marketing Student at the University of Oklahoma
Dallas, Texas USAAbout
I grew up playing and watching sports, spending weekends at pro games, and gaining a true appreciation for the energy, strategy, and teamwork behind the scenes. As a PR major with a Marketing minor at OU, I’ve built skills in communication, fan engagement, and social media. I’m hardworking, coachable, and excited to grow in the sports industry.
Experience
Marketing and Content Creation Associate
Jul 2024 - Present
- Boost in-store sales and enhanced online presence through social media management on Instagram, TikTok, and X.
- Strategic content creation to build brand identity and connect with audience.
- Enhance customer experience and loyalty through personalized communication and relationship-building, reflecting strong interpersonal skills.
All-Star Cheerleading Coach
Aug 2020 - Jul 2023
- Mentored athletes ranging from youth to teen, strengthening communication & leadership.
- Organized and ran competitions, showcases, and community events, gaining valuable experience in live event logistics.
- Developed social media content to promote team achievements and connect with the wider cheer community
Education
Public Relations and Marketing
- Bachelors
Aug 2022 - Present
I am currently in my third year, pursuing a Bachelor's degree in Public Relations with a minor in Marketing. Expected to graduate in May 2026.
